Climate neutrality The big question

Climate neutrality The big question

Climate neutrality The big question

For Andreas Schmidt, climate change is a very personal opponent: “If winter goes like this this year, significantly fewer scarves will be bought.” The otherwise cool months were unusually warm, albeit with significantly more rainfall. But that only helps the umbrella industry. And not Andreas Schmidt, co-boss and co-owner of V. Fraas, who claims to be the world’s largest manufacturer of branded scarves. The company’s head office is in a small town called Wüstenselbitz, although the name does not seem particularly appropriate in the rain-rich north of Upper Franconia. Winter is actually snow time here. For several months of the year it is otherwise white here. Different in 2020: not even a whole week at a time. Of course, that also puzzles you, says Schmidt, the fashionable scarf with a checked pattern tied tightly around the neck. So much brand loyalty is required. “Regardless of this, we made the decision to manufacture our goods in a climate-neutral manner in the future.”