Green fashion An app for sustainable clothing shopping

Green fashion An app for sustainable clothing shopping

Green fashion An app for sustainable clothing shopping

Scientists at the Leuphana University of Lüneburg have developed a fashion app that supports users in sustainable consumption. It’s a free online tool. It’s about environmental and social aspects: users can formulate goals for their purchases, such as the monthly number of textiles purchased or the fair trade share of purchases. At the end of the month, they receive feedback from the app in the form of points and awards.

“75 percent of German fashion consumers rate sustainability as an important criterion for their purchase,” said Professor Jacob Hörisch, who developed the app with his colleague Lena Hampe. Nevertheless, an average of 60 items of clothing would be bought per person per year, not including socks and underwear. “Fast fashion” is popular and the proportion of ecologically or socially certified fashion is still only around one to four percent of total sales. “So there is a clear difference between the self-set goals of consumers and their actual, everyday consumer behavior,” emphasized Hörisch.

With playful elements such as scores or awards and the opportunity to invite and challenge friends, the developers want to promote green fashion. The university announced that the app was one of the winners of this year’s “Fashion Culture, Textiles and Sustainability” ideas competition organized by the Council for Sustainable Development. Almost 50,000 euros were available for the development of the app during the one-year funding period.

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