electrifies progress – this should become clear to visitors right next to the factory entrance in the Bavarian-Swabian town of Nördlingen. The battery manufacturer shows where Varta technology was in a demonstration room: in the camera of the Apollo 11 mission from 1969, for example, or in lamps from the North Pole expedition of 1893. At the end of the exhibition, the company shows in-ear headphones that come without Cables get by – powered by Varta batteries.
It is precisely these new headphones that have recently given Varta impressive growth rates: The market for small headsets is growing by around 30 percent annually, and the world market leader is its Airpods.
And Varta benefits enormously from their popularity: The Varta business segment Microbatteries contributes almost two thirds of the total turnover of almost 870 million euros with 508 million euros. But too much dependency cannot please the Swabians. And so Varta boss Herbert Schein already has an exact idea of which exhibit can be exhibited next in the Nördlinger demonstration room: the electric car.