MWC 2018 This is the new Nokia offensive

MWC 2018 This is the new Nokia offensive

MWC 2018 This is the new Nokia offensive

The mobile phone manufacturer HMD Global wants to anchor the brand name firmly in the smartphone business again with a completely revamped range of models. HMD wants to continue playing in all market segments: At the Mobile World Congress in Barcelona on Sunday, three new smartphone models were presented at aggressive prices between 99 and 399 dollars. For nostalgics, there is a new edition of the legendary sliding cell phone 8110 from 1999, but this time with fast LTE data transmission.

Last year, 70 million Nokia phones were sold, said HMD boss Florian Seiche. According to estimates by market researchers, however, only around six million of them were smartphones. HMD is number one in the basic cell phone business, which still has around 1.3 billion users worldwide. India was the largest market for the Nokia brand last year. Seiche emphasized that the aim of belonging to the top group in the market is confirmed.

The new models from Barcelona should help HMD. The 8110 retro mobile phone is more of a slimmed-down smartphone with functions such as the assistant. As a fully-fledged entry-level smartphone, the Nokia 1 is available at a price of 99 euros, but it still has the latest Android version “Oreo”, which the competition has so far often denied to significantly more expensive models. Bowls in different colors should make the device quickly convertible.

These are the highlights of the MWC
Sony presented the new Xperia XZ2 model at the Mobile World Congress Source: REUTERS
One of the innovations of the new Sony model is a system that converts sounds into vibrations of the device in order to give the speakers, which are inevitably small, more power.  The focus is on the smartphone as the “ultimate entertainment device,” says Sony manager Hideyuki Furumi.  Source: REUTERS
Google Assistant Internet company Google wants to make its assistance software available worldwide.  By the end of the year, the Google Assistant should be able to communicate in more than 30 languages, announced the Internet company on Monday at the Mobile World Congress in Barcelona.  Eight languages ​​are supported so far.  In the coming months, Danish, Dutch, Hindi, Swedish and Thai, among others, will be added.  Source: REUTERS
The Google Assistant competes against competing programs such as Apple's Siri or Amazon's Alexa.  Google recently stepped up its efforts to bring the Assistant to more devices from other vendors in order not to leave the money to Amazon.  Language is considered to be a central means of communication with intelligent devices for the future.  Source: AP
Samsung Galaxy S9 and S9 + Samsung wants to underpin its leading position in the highly competitive smartphone market with two new flagship models.  Samsung listened to its customers and focused on current trends in development.  Today the telephone conversation is no longer in the foreground, but communication with pictures and videos.  The leading smartphone manufacturers traditionally present their latest models at the most important meeting of the mobile communications industry.  Market leader Samsung made the mark with its two new flagship models.  Source: AP
Even in nighttime lighting conditions, the camera of the Galaxy S9 + should still be able to take detailed pictures.  For more personal communication, the smartphone also creates an animated AR emoji from a selfie or video recording and converts the individual facial features into a 3D model that reflects various mood expressions.  In cooperation with Disney, S9 users have access to characters from the animated film “The Incredibles” and classics such as Mickey Mouse.  Source: AP
HMD brings Nokia back The mobile phone manufacturer HMD Global wants to firmly anchor the Nokia brand name in the smartphone business with a completely new range of models.  In Barcelona on Sunday, the company presented three new smartphone models at aggressive prices between $ 99 and $ 399.  For nostalgics, there is a new edition of the legendary sliding cell phone 8110 from 1999, but this time with fast LTE data transmission.  HMD is number one in the basic cell phone business, which still has around 1.3 billion users worldwide.  As a fully-fledged entry-level smartphone, the Nokia 1 is available at a price of 99 euros, but it still has the latest Android version “Oreo”, which the competition has so far often denied to significantly more expensive models.  Bowls in different colors should make the device quickly convertible.  Source: REUTERS

In the middle price segment, there is a renewed Nokia 6 with Zeiss optics for 279 euros and the Nokia 7 plus for 399 euros could also put top models of the rivals under pressure. HMD is underpinning its claim to a place in the top group of the market with the Nokia 8 Sirocco, which is reminiscent of the flagship Galaxy S8 and is similarly expensive at 749 euros. It is “the statement of who we are,” said product manager Juho Sarvikas in Barcelona. Last year, Seiche declared the lucrative premium segment to be a “medium-term task” for which HMD still had to develop technology. Last year, however, it was possible to bring the Nokia brand “back into the field as a player”. HMD wants to benefit from the fact that there is a lack of differentiation between the individual providers in the market with a large selection. “For us, the most important thing is that we have our own identity, which is based on the strength of the Nokia brand, an independent profile and can address customers.”