At least there is still room for a little irony. Nutrition Label is what the developers called the new data filter with which CEO Tim Cook wants to protect his customers from cookies and thus better protect their privacy. But that cannot hide how serious the consequences of this change are likely to be. CEO Mark Zuckerberg is already railing, “Apple is abusing its dominant platform to hinder our apps and their functions”. Full-page advertisements in US newspapers warn that Apple’s plans threaten the future of the “free Internet”.