The cell phone as an economic factor “The smartphone is more alive than ever”

The cell phone as an economic factor “The smartphone is more alive than ever”

The cell phone as an economic factor
Source: dpa

Ten years after the breakthrough, the smartphone is becoming increasingly important for the German economy. In the next five years, the sales that would be achieved with the help of the all-rounder mobile phones rose by around a third to more than 60 billion euros, said telecommunications expert Klaus Böhm from the consulting firm Deloitte on Wednesday at the start of the International Consumer Electronics Fair (IFA) in Berlin. In 2022, the smartphone will provide 1.7 percent of German economic output. According to Deloitte and the industry association Bitkom, who jointly published a study, this is still calculated conservatively.

“The smartphone is also an economic factor outside of the device industry,” said Böhm. “The main growth driver is trade.” For example, more and more Germans are ordering new clothes or other goods from online providers such as or using their mobile phones. New applications in the field of digital health could definitely increase the revenues from the universal devices.

“The smartphone is more alive than ever,” said Bitkom consumer electronics expert Timm Lutter. 81 percent of Germans currently use such a universal device. “Everyone under the age of 50 has a smartphone.” There is still potential for growth among retirees; in the 65 plus generation, 41 percent had a corresponding device.

What will be important at IFA
The entertainment electronics industry starts the second half of the year with positive expectations shortly before the IFA in Berlin.  The consumer climate is currently at a 16-year high, said Hans-Joachim Kamp, chairman of the gfu's supervisory board.  Economic expectations are also on the up.  In the first half of the year, the industry grew by a total of 2.4 percent.  Business with smartphones and TV sets were important drivers.  Kamp expects the development to exceed the current good forecasts for the year as a whole.  Source: dpa
The IFA in Berlin will officially start on September 1st and will again present a wealth of innovations and new products.  There is no major trade fair for digital technologies in Europe, said IFA Director Jens Heithecker.  This year, the fair wants to again provide plenty of space for young start-ups and innovators.  New, for example, is the IFA Next format, which is to provide a stage in Hall 26 for researchers and developers, as well as Amazon's language assistant Alexa and IBM.  Source: dpa
In the case of TV sets, traditionally the flagship of the industry, the picture quality with improved resolution is now the top priority for customers in the purchase criteria, said Kamp.  Behind it is the larger screen.  In addition, there was a high willingness to spend on high-quality TV sets.  The 3.1 percent increase in sales in the first half of the year was primarily due to the shutdown of the analog signal in three federal states and the switch from terrestrial signals to the new DVB-T2 standard.  The business with set-top boxes, which are necessary for the reception of DVB-T2, increased by 255.3 percent.  Source: dpa
For the tenth time, household appliances, so-called white goods, have their place at the IFA in addition to entertainment electronics.  Today you can see that this expansion was an important and right decision, said Kamp.  The segment has been occupying more and more space since 2008, and the number of halls has grown from four to eleven.  The number of exhibitors tripled.  Since then, large and small electrical appliances have also benefited from the rapid innovation cycles in the course of the digitization of the industry.  In the first half of the year, the industry achieved a combined turnover of over 6.6 billion euros.  Source: dpa
The multitude of new developments alone makes it difficult to identify the trends this year, said Heithecker.  Ultra-flat TVs will also be part of it, as well as cameras for 360-degree recordings, 3D printers, networked homes, drones, as well as fitness bracelets and health applications.  Source: dpa
The show under the Berlin radio tower is traditionally accompanied by an extensive entertainment program and opening speeches by prominent representatives of the technology and internet industry such as Chengdong Yu from Huawei, Fitbit founder James Parker and managers from Microsoft, who talk about mixed reality, voice control and artificial Intelligence will speak.  Source: REUTERS
On the fringes of IFA from September 3rd to 5th, the Android developer conference Droidcon will also take place in the CityCube.  More than 1000 software developers and Android experts are expected at the conference.  Source: press

The sales figures are falling in the face of this market saturation. According to the study “Consumer Technology 2017”, sales in Germany will fall to 24.07 million devices from 24.22 million smartphones in the previous year. In contrast, sales are expected to rise by four percent to 9.77 billion euros, mainly because larger devices (phablets) are in demand. The smartphone is “the device for which Germans have spent the most money in recent years,” said Lutter. (