Virtual Reality Why the industry relies on new types of films

Virtual Reality Why the industry relies on new types of films

Virtual Reality Why the industry relies on new types of films
Virtual Reality: Astronaut Buzz Aldrin marveled at his own hologram.  Source: imago images

It’s just before sunset on Mars, and Buzz Aldrin is in his element. The Apollo astronaut is standing in the red sand in a beige flight jacket, greenhouses and living pods rise behind him, and Aldrin chats about why people should build a colony on the neighboring planet. The whole thing is just a film, of course, the Martian settlement a computer animation. What is special about “Cycling Pathways to Mars”: The viewer can move through the video as if through a real room, virtual reality glasses make this possible.

The twelve supertrends of the future
Credit Suisse, the Swiss financial services provider, distinguishes five different subject areas in the supertrends: multipolar world, infrastructure, new technologies, silver economy (everything to do with the aging population) and - as a counterpart - the goals of millennials, the so-called Generation Y. Source : REUTERS
Trend 1: Uncertainty among the middle class Brexit is a symbol of uncertainty among the middle class.  According to the Credit Suisse analysis, they are increasingly annoyed that politicians are not sufficiently dealing with problems that are perceived as important - such as uncontrolled immigration and terrorism.  This has led to the middle class in many European countries wanting changes in the political system - and in Great Britain, for example, they agreed to Brexit.  According to election promises, the new governments that took office in the turbulent past few months want to do more for the middle class again.  This is where the recommendations of Credit Suisse tie in with which technical and economic supertrends investors should currently keep a close eye on.  Source: AP
Trend 2: New jobs, higher wages Credit Suisse is betting that new governments in Europe will try to restore the prosperity of the middle class.  To this end, new jobs are to be created and wages increased.  For this reason, the Swiss bank expects an upswing for sectors and companies that benefit from this political rediscovery of the middle class.  Source: dpa
Trend 3: Security and defense The balance is shifting: According to the study, geopolitical uncertainties and a tense relationship between the military heavyweights USA, Russia and others mean that politicians will focus on the issues of security and defense - and on the corporations that take care of these needs.  Corresponding investments should pay off.  Source: dpa
Trend 4: Drones In addition to defense, civil protection also plays a major role.  According to Credit Suisse, the market for such products will grow rapidly.  Detecting explosives and monitoring public places could be taken over by drones, robots and artificial intelligence in the future.  Source: dpa
Trend 5: Investments in growth markets New growth markets such as the People's Republic of China have reached the next stage of development.  Credit Suisse therefore suspects that consumers there will be the focus of the future - their governments, but also international investors.  Source: REUTERS
Trend 6: Domestic markets The bank is also certain that national companies and brands will become more popular with consumers again.  But this is not only due to increasing trustworthiness and falling prices.  In some countries, such as Brazil, strict requirements also protect the domestic market from imports, for example in the pharmaceutical industry.  Source: dpa

The start-up 8i from New Zealand is behind the new clip. The filmmakers invited space legend Aldrin, who flew to the moon in 1969, into a studio, filmed him with a variety of cameras from all perspectives and put the recordings together into a lifelike hologram. Combined with computer graphics, the founders created a science fiction world that breaks the boundaries of the big screen.

Perhaps it is the beginning of a completely new type of media. In 2009, Hollywood showed with the film “Avatar” how powerful cinema films can look when they are filmed with 3-D cameras. And for a good two years now, anyone has been able to film a scene in all directions with 360-degree cameras. Both techniques, however, have a limitation: the viewer cannot move when he is watching the films. This is exactly what volumetric videos – that’s the name of the new genre – are supposed to change. For the first time, films will be just as interactive as 3D computer games.

The media company is so enthusiastic about the technology that it recently put $ 27 million in 8i together with other investors. And the US start-up Lytro, which is working on a special camera for volumetric videos, has raised a total of $ 210 million in venture capital. Even corporations like,, and are now investing heavily in cameras and software to capture the world in depth.

In the future, we will meet film stars, athletes and star musicians as holograms – and beam ourselves to places where we have never been or which do not really exist.

High performance computer and laser sensor

The researchers are still experimenting with various technologies to produce volumetric videos: 8i or merging different camera perspectives on the computer to create a three-dimensional video of people or objects. The start-up HypeVR, on the other hand, combines 14 high-resolution cameras with a laser sensor, like the one found in self-driving cars, to measure the environment. And Lytro relies on light field technology: a grid of optical lenses catches light rays from different directions. A computer program can use the information to reconstruct where objects and people are in the room.